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In the meantime, feel free to scroll down to check out some Frequently Asked Questions.
Short answer: every phase. Long answer: we usually find the sweet spot is at the 2-8 year mark. It's around this point that a business owner will feel the discomfort from outgrowing the 1.0 or 2.0 version of their brand.
Their vision and offerings have evolved, their expertise has grown, and their clients have grown too. The Brand Capsule® helps them get clear on who they are now, integrating their hard-won learning and business evolution.
However, dozens of new entrepreneurs have deeply benefited from this process. The Brand Capsule® has allowed them to build their business faster and on a stronger foundation, and is a process they can revisit at every new phase in their entrepreneurial journey.
We have seen time and time again that doing a deep, deep dive at the beginning to craft an exceptionally thorough brand strategy pays dividends over time. We look at brand strategy as the ultimate, essential foundation for your business.
Our Brand Capsule® process is different from any other brand strategy development process, and truly is the cornerstone of our work — we "do not pass go, do not collect $100" without it in place! (Even our external partners would agree!)
With that in mind, if you have worked with a brand consultant to build a strong strategy, and want to explore additional creative or strategic services with us, please indicate that on the Application Form and we can co-create the best path for you.
YES! The brand and website designers and marketing, sales, and business consultants that we work with love when our clients come into a project armed with their unique Brand Capsule®. It allows them to work in their zone of genius rather than waste time trying to pull out the vision from the client.
If you're a designer or consultant who aligns with our values and approach, send us a message to be considered as a referral partner for The Brand Capsule®. You'll receive access to training and marketing materials, plus a kickback for every client you send our way.
Let's create a world with more beautiful, impactful, purpose-driven brands – together.
First things first: brand strategy is business strategy through the lens of your brand. Brand identity (in the category of brand communications) is one of the many ways through which your brand strategy comes to life. The Brand Capsule® focuses on brand strategy, however the outcome (your final Capsule) will include high level visual guidelines.
If you're not a proficient designer, we highly recommend you work with an expert to bring your brand visuals to life. We work with a handful of exceptional designers, and can connect you with the right one based on your brand strategy — and can step in as Creative Director to oversee the project.
For added context, check out our videos on the difference between brand strategy and brand communications and how to save money on design projects.